Times Square Magazine featured THE RIDE, Charles Fazzino, and our show-stopping Fazzino RIDE. With Perez Hilton gracing its cover, the magazine features interviews with D.L. Hughly, David Cassidy, Leonardo DiCaprio, and Fazzino and Richard Humphrey of THE RIDE.
The article, by Jay Eff and Lorenzo Tartamella, describes the origin of THE RIDE, from its premier in October 2010 to the partnership between internationally renowned artist Fazzino and RIDE CEO Humphrey to create the Fazzino RIDE. Both RIDE powerhouses give interviews for the article, describing what draws customers to THE RIDE.
For Fazzino, whose distinctive Cityscape paintings distill the many aspects of a place into a cohesive microcosm, Times Square does the same thing for all of New York. “Times Square is the heart and soul of THE RIDE. THE RIDE works because of the concentration of people…that are walking and moving around Times Square, like Times Square is part of the bus.”
Humphrey, CEO of the RIDE, points to THE RIDE’s innovative, hybrid nature as the reason for its success. “It’s a wonderful collaboration of the known and the unknown,” he says. “We’re part tour, part show!”
Indeed, as the article describes, THE RIDE blends physical aspects of the city, like location and architecture, with cultural aspects, like performance and music, and technological aspects, like neon lights and interactive screens. Pick up your copy of the New York Times Magazine for more info, and come experience THE RIDE next time you have the chance!