THE RIDE: THE START OF THE GLOBAL ONSLAUGHT
A Rave Review from INDIA
ON THE RIDE YOU ARE PRIMED FOR THE UNEXPECTED. THIS IS WHY THEY CALL IT A NEW YORK MINUTE. A VISUAL ILLUSION. A SENSORY DELUSION. IT WILL GIVE YOU CHILLS. IT IS TUTU GOOD TO BE TRUE.
“At Columbus Circle a ballerina swirls and pirouettes. She leaps over the grey stone and twirls past the statue of the winged boy holding the globe. Then, as she raises her arm, she accidently brushes the man strolling past her. He might be a tourist or a ‘local’ walking home after work. He turns around, sees the dancer, and to your astonishment, joins her in the ballet. Now they move together, weaving past walkers and gawkers, their bodies gliding round the circle. As the Bus you are on leaves Columbus Circle, to head back to Times Square, the ballerina and the man take a bow. Take a bow! You barely peel yours eye off them when a UPS deliveryman in the trademark khaki shorts and shirt, standing on the curb, catches your attention. He waves at you. So you wave back. He then proceeds to leave the package he is carrying by the road and bursts into vigorous hip-hop. Two ladies, one of them pushing a child in a buggy, veer to their right to avoid the dancing UPS man from crashing into them. The child looks up from the stroller, waves enthusiastically and gives you the most adorable toothless smile. At this point, you are so primed for the unexpected that you wonder when the baby will jump out of the buggy and break into a jig. I am on THE RIDE, a bus that is all glass on one side with three rows of seats, arranged stadium style. We sit facing the glass enjoying a sparkling, no-smudge view of New York City. As we drive around Manhattan, with two compères on the mic, of all the things that go on outside the Bus, it is hard to figure out what is staged and what is real. Is that lady an Investment Banker heading to Wall Street or a full-throated Opera singer waiting to blow your mind with her big voice? Perhaps that is a real teenager on the curb waiting to burst the balloon behind that old man’s head. Is it all part of a stand-up act meant for the Bus? Perhaps you are about to witness a crime. Perhaps you will laugh, perhaps you will cry, perhaps you will scream. Perhaps this is why the call it a ‘New York Minute’ – a fraction of time in which so many possibilities exist – that it seems like no time at all. A visual illusion. A sensory delusion. THE RIDE lasts an hour dropping us all of in Times Square on 42nd Street; and it is now that I feel the first chill of excitement of being in New York and I am so glad it is here at last. New York is the city that can still surprise. And THE RIDE is tutu good to be true.”
-Blink-The Hindu Business Line, Chennai, Tamil Nadu, India
WE ARE THE RIDE. WE ARE GOING GLOBAL!